PASSION PROJECT - MIGHT BE COMING SOON
Local stors in Oslo were struggling during the last lockdown, and needed attention. By targeting the coziest street in the city, the stunt ended up reaching over 50% of our country’s population on a $0 budget.
CANNES LIONS - BRONZE - OUTDOOR
CANNES LIONS - BROZE - CULTURAL INSIGHT
CRESTA - SILVER - OUT OF HOME
CRESTA - SILVER - PR
EUROBEST - SHORTLIST x3
NER YORK FESTIVALS - SHORTLIST x2
GULLBLYANTEN NATIONAL AD AWARDS NORWAY - GOLD -CRAFT
GULLBLUYANTEN NATIONAL AD AWARDS - GOLD - NGO
VISUELT NATIONAL DESIGN AWARDS - DIPLOMA x2
All signs led to the instagram landing page @beholdoslo (=KeepOslo), showcasing local shops together with their location tag.
The idea was soon picked up by other locals all over the country, and spread to the two second biggest Bergen and Trondheim.
RESULTS
︎︎︎ Headlines in all major
national news
︎︎︎ Reach: 3,5 million
︎︎︎ Mention by governor, prime
minister and several
other political leaders within a week.
Creative
Sollin Sæle
Production
♥ Elke Vindenes / Production, Social Media & PR♥ Anna Aronsen Oftedal / Production & PR
♥ Lasse Sandberg Nilsen / Production
♥ Laura Cecilie Gonzalez Moe / Production
♥ Per Berge Moe / Production
♥ Rebekka Samira / Production
♥ Natasha Ferrante / Production
♥ Mohammed Abdirashid Mohammed / Production
♥ Emelia Hjertström / Production
