Fountain House
Behind Closed Curtains
Epica Silver
Cannes Lions finalist x2
One Show Merit
Eurobest finalist x3
Norwegian National Ad Awards Silver
Norway Media Awards Silver
Visuelt Diploma
Fountain House is a mental health non-profit, fighting social isolation.
By persuading 3400 people to donate their windows as ad spaces on the same day, we visualized how 3400 people are living in complete isolation without treatment at any given moment in Oslo’s small city center alone.
The story of 12 real people were illustrated by 10 of Norway’s top artists, and could be read as one contious story.
RESULTS
︎︎︎The campaign made it to all the biggest national news channels
︎︎︎8M+ Norwegian NOK in earned media attention
︎︎︎49M+ impressions
︎︎︎6M+ reach
Total media budget: $600
︎︎︎The campaign made it to all the biggest national news channels
︎︎︎8M+ Norwegian NOK in earned media attention
︎︎︎49M+ impressions
︎︎︎6M+ reach
Total media budget: $600
︎
Agency: Anorak
CD: Jens Petter Aarhus & Marcus Johnston
Copywriter: Hallvard Fjeldbraaten
Art Director: Sollin Sæle
Director: Martin Iversen
Artist: Nikolai Aamodt
Artist: Christopher Nielsen
Artist: Sunniva Krogseth
Artist: Mari Kanstad Johnsen
Artist: Linn Horntvedt
Artist: Sondre Røe
Artist: Kasper Amundsen Tvedt
Artist: Viktor Guzman
Artist: Ole Lislerud
Artist: Emelia Hjertström