Fountain House Norway

Behind Closed Curtains

Epica Silver
Cannes Lions finalist x2

One Show Merit

Eurobest finalist x3
Norwegian National Ad Awards Silver

Norway Media Awards Silver

Visuelt Diploma

Fountain House Norway, a mental health non-profit, was about to release a new report with some important numbers.

But a report isn’t inherently very emotional and engaging.

By getting 3400 people to donate their windows as ad spaces on the same day, using closed pull-down curtains as our media, we illustrated how

3400 people are living in complete isolation without treatment at any given moment in Oslo’s small city center alone.

We told the story of 12 real people who had self isolated on sick leave for years, through illustrated quotes made by 10 of Norway’s top illustrators and artists.

The quotes could be read as one contious story, on curtains in nearly every street throughout the city center.

The unconventional OOH campaign ended up on the biggest national news channels with no PR outreach, got 8M+ Norwegian NOK in earned media attention, got the same amount of impressions as a full coverage paid OOH campaign would.

The 3400 windows were recruited near high trafick or transit spots.

Total Media Budget: $600

Agency: Anorak
CD: Jens Petter Aarhus & Marcus Johnston
Copywriter: Hallvard Fjeldbraaten
Art Director: Sollin Sæle
Account Director: Janne Espevalen
Project Manager: Silje Tobiassen
Designers: Louise Marie Pedersen & Katrina Kooyman

Film Director: Martin Iversen
Motion: Darri Thorsteinsson
Artist: Nikolai Aamodt
Artist: Christopher Nielsen
Artist: Sunniva Krogseth
Artist: Mari Kanstad Johnsen
Artist: Linn Horntvedt
Artist: Sondre Røe
Artist: Kasper Amundsen Tvedt
Artist: Viktor Guzman
Artist: Ole Lislerud
Artist: Emelia Hjertström