Fountain House Norway
Behind Closed Curtains
Epica Silver
Cannes Lions finalist x2
One Show Merit
Eurobest finalist x3
Norwegian National Ad Awards Silver
Norway Media Awards Silver
Visuelt Diploma
Fountain House Norway is a mental health non-profit.
By getting 3400 people to donate their windows as ad spaces on the same day, we visualized how 3400 people are living in complete isolation without treatment at any given moment in Oslo’s small city center alone.
By getting 3400 people to donate their windows as ad spaces on the same day, we visualized how 3400 people are living in complete isolation without treatment at any given moment in Oslo’s small city center alone.
RESULTS
︎︎︎The campaign made it to all the biggest national news channels
︎︎︎8M+ Norwegian NOK in earned media attention
︎︎︎49M+ impressions
︎︎︎6M+ reach
Total media budget: $600
︎
Agency: Anorak
CD: Jens Petter Aarhus & Marcus Johnston
Copywriter: Hallvard Fjeldbraaten
Art Director: Sollin Sæle
Designers: Louise Marie Pedersen & Katrina Kooyman
Film Director: Martin Iversen
︎
Artist: Nikolai Aamodt
Artist: Christopher Nielsen
Artist: Sunniva Krogseth
Artist: Mari Kanstad Johnsen
Artist: Linn Horntvedt
Artist: Sondre Røe
Artist: Kasper Amundsen Tvedt
Artist: Viktor Guzman
Artist: Ole Lislerud
Agency: Anorak
CD: Jens Petter Aarhus & Marcus Johnston
Copywriter: Hallvard Fjeldbraaten
Art Director: Sollin Sæle
Designers: Louise Marie Pedersen & Katrina Kooyman
Film Director: Martin Iversen
︎
Artist: Nikolai Aamodt
Artist: Christopher Nielsen
Artist: Sunniva Krogseth
Artist: Mari Kanstad Johnsen
Artist: Linn Horntvedt
Artist: Sondre Røe
Artist: Kasper Amundsen Tvedt
Artist: Viktor Guzman
Artist: Ole Lislerud