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DACIA - MISUNDERSTANDING
Dacia is last brand on automotive's market to feature its vehicles with a rear view camera. This mainstream innovation took so long to exist that everybody stopped expecting it. So, now we brought it to you, you sometimes forget you have one. Yep, get used to it, because an oversight could create some misunderstanding situations...
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Client : Dacia
Product : Logan
Agency : Publicis Conseil - Paris
Creative Director : Marcelo Vergara
Creative Team : Sebastien Rouvière and Corentin Salignat
Production : Iconoclast
Director : Adrien Armanet