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DISTANCE - ROB IT TO GET IT

People would do anything to get exclusive sports items, because of massive hype. Making sportswear out of stock everywhere - in just a few seconds. As a high-end running shop, Distance was a victim of this trend. So, we decided to bring back sport into sportswear with a very special drop: “Rob it to get it”.



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Client : DISTANCE
Agency : BETC - France
Chief Creative Officer : Stéphane Xiberras
Art Director : Jeremy Treccani
Copywriter : Corentin Salignat
Chief Executive Officer : Mathieu Laugier
Account Director : Damien Clanet
Production Company : Soldats