Future In Our Hands
Norwegian National Advertising Awards: Gold
The One Show: Merit x2
Cannes Lions: Finalist x3
Historically a rich country, Norway has some of the most delicious trash in the world. There’s just one problem: no one’s ever seen it.
The food waste law is outdated, and picking up food from a dumpster can get you 3 years in prison. Since our politicians wouldn’t change the law, we decided to find a way around it.
With the world’s smallest registered grocery store (clearly not a dumpster) we allowed Norwegians to legally pick up expired food for the first time, while making Norway’s shockingly boujee food waste problem visual and tasty.
︎︎︎ Dumpster Deli made it to the two top national Norwegian TV News stations within 10 minutes
︎︎︎ 4.1M earned media attention in one week
︎︎︎ Reach: 23% of the nations total population
︎︎︎ The Dumpster is still rolling around to new locations across the country
︎︎︎ Several Deli’s are now in production
︎︎︎ ...all on a $500 Dumpster budget
Norway is currently legislating a new food waste law
Agency: Publicis Kitchen
Account Manager: Alexander Mostue
Creative Team: Per Berge Moe, Sollin Sæle & Torbjørn Havn
Junior Creative: Gard Bekk Wanderøy
Film Producer: Tarek Salim
Film Director: Oma