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Future In Our Hands


Dumpster Deli



Norwegian National Advertising Awards: Gold
Eurobest Silver
The One Show: Merit x2
Epica Shortlist
Cannes Lions: Finalist x3








Historically a rich country, Norway has some of the most delicious trash in the world. There’s just one problem: no one’s ever seen it. 

The food waste law is outdated, and picking up food from a dumpster can get you 3 years in prison. Since our politicians wouldn’t change the law, we decided to find a way around it.







With the world’s smallest registered grocery store (clearly not a dumpster) we allowed Norwegians to legally pick up expired food for the first time, while making Norway’s shockingly boujee food waste problem visual and tasty.

















︎︎︎ Dumpster Deli made it to the two top national Norwegian TV News stations within 10 minutes



︎︎︎ 4.1M earned media attention in one week


︎︎︎ Reach: 23% of the nations total population

︎︎︎ The Dumpster is still rolling around to new locations across the country


︎︎︎ Several Deli’s are now in production


︎︎︎ ...all on a $500 Dumpster budget





Norway is currently legislating a new food waste law
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Agency: Publicis Kitchen
Account Manager: Alexander Mostue
Creative Team: Per Berge Moe, Sollin Sæle & Torbjørn Havn
Junior Creative: Gard Bekk Wanderøy
Design: Sollin

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Film Producer: Tarek Salim
Film Director: Oma