Future In Our Hands
Dumpster Deli
Norwegian National Advertising Awards: Gold
Eurobest Silver
The One Show: Merit
Epica Shortlist
Cannes Lions: Finalist x3
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Historically a rich country, Norway has some of the most delicious trash in the world. There’s just one problem: no one’s ever seen it.
The food waste law is outdated, and picking up food from a dumpster can get you 3 years in prison. Since our politicians wouldn’t change the law, we decided to find a way around it.
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With the world’s smallest registered grocery store (clearly not a dumpster) we allowed Norwegians to legally pick up expired food for the first time, while making Norway’s shockingly boujee food waste problem visual and tasty.
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![](https://freight.cargo.site/t/original/i/30c4a367b3fe348969a93ce27921d91e6e1bcf0d1fba2a171fcc7f3fe7daed56/Dumpster-Deli-PB-J.jpg)
![](https://freight.cargo.site/t/original/i/44154013ba1d9b63c70ae630abd7b349d82e3e3c05ea027334c5d8f4ace9810c/Delicious-trash-1.jpg)
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︎︎︎ Dumpster Deli made it to the two top national Norwegian TV News stations within 10 minutes
︎︎︎ 4.1M earned media attention in one week
︎︎︎ Reach: 23% of the nations total population
︎︎︎ The Dumpster is still rolling around to new locations across the country
︎︎︎ Several Deli’s are now in production
︎︎︎ ...all on a $500 Dumpster budget
Norway is currently legislating a new food waste law
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![](https://freight.cargo.site/t/original/i/636f1d0baf13b9b56d035e857f7f3652135d94f7f8bb79743e5a8f72332684b7/they-watchin.jpg)
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Agency: Publicis Kitchen
Account Manager: Alexander Mostue
Creative Team: Per Berge Moe, Sollin Sæle & Torbjørn Havn
Junior Creative: Gard Bekk Wanderøy
Design: Sollin
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Film Producer: Tarek Salim
Film Director: Oma