SATS FITNESS
Gullblyanten National Ad Awards:
Silver Pencil / Integrated
NEW YEAR’S SPEECH
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TVC / CINEMA ACROSS NORDIC COUNTRIES
You’d think all gym goers need motivation. But January gym goers in the Nordics are special.
Numbers from SATS, the leading fitness chain in the Nordics, showed that overly ambitions members are 60-80% more likely to quit after two weeks than their more rare, relaxed and habit-forming counterparts.
So in January 2022 SATS did the opposite of everyone else in their category - and proved they actually want you to use your new membership.
We also handed out free fitness programs and free habit-focused personal trainer sessions developed together with real neuroscientists ︎
Audio spots in Centers:
The Campaign ran on TV, Cinema, OOH, Online, Social, Display and in centers in all Nordic countries.