A Permanent Exhibition
(My first ever ad!) ︎
Epica Awards: Finalist
One Show: Merit
In 2020, children born the year Facebook arrived (2007) turned 13 years old - which meant they were old enough to create their first account. A recent study showed that the average child would be met by 1300 photos by themselves on social media, posted by parents.
To generate awareness among parents, we gathered all the images we could find of one child (born 2007) on social media, and made them into a giant exhibition in one of Norways biggest art galleries. Then we filmed the child experiencing the permanent exhibition of her own childhood for the first time.