TOTAL ENERGIES - P’EAT STOP
For years, Total has been the very essence of automotive competitions, by providing the fuel that powers races. However, today the tracks are turning virtual. The only problem is that virtual cars don't need real fuel. So, to remain the main actor in this new kind of races, we had an idea: to fuel drivers who still need power.
Client : Total Energies
Agency : BETC - France
Creative Director : Hugo Cals
Copywriter : Corentin Salignat
Art Director : Cassandre Siebert
Creative Squad : Alexia Jalouneix, Thomas Brand