SATS - TRAIN YOUR BRAIN
SATS is Scandinavia’s leading fitness chain with over 250 centers across the Nordic countries.
A lot of kids walking in for the first time come with the same goal in mind. Or more specifically, the same isolated muscle groups in mind. The machine instructions that meet them doesn’t help (i.ex the infamous BootyBuilder™). To help build SATS position as the fitness chain where health comes before aesthetics, we decided to permanently update all the machines in all their centers.
THE ONE SHOW 2022: MERIT
NATIONAL AD AWARDS: GOLD + SILVER
To prove our position as the health center that really cares, we then highlighted other places you could work out your mental health as well. Like at outdoor gyms - or at our competitors centers.
The campaign ran in centers, outdoor and online in Sweden, Denmark, Norway and Finland.
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Agency: ANORAK
Creative Team: Sebastian Pandonis + Sollin Sæle
Account Manager: Janne Espevalen
Project Manager: Camilla Von Borcke
Planner: Niklas Jari Olsen
Designer: Bendik Hattvang
Designer: Sondre Håstad
Design + Motion: Jobo Engh
