PASSION PROJECT - MIGHT BE COMING SOON
Local stors in Oslo needed attention during the final lockdown. They couldn’t afford paid ads, but they still had one visible ad spot left: their own street facing storefronts. Which soon proved capable of reaching half the population of Norway on a $0 budget.
CANNES LIONS - BRONZE - OUTDOOR
CANNES LIONS - BROZE - CULTURAL INSIGHT
EPICA AWARDS - GOLD
CRESTA - SILVER - OUT OF HOME
CRESTA - SILVER - PR
EUROBEST - SHORTLIST x3
NER YORK FESTIVALS - SHORTLIST x2
GULLBLYANTEN NATIONAL AD AWARDS NORWAY - GOLD -CRAFT
GULLBLUYANTEN NATIONAL AD AWARDS - GOLD - NGO
VISUELT NATIONAL DESIGN AWARDS - DIPLOMA x2
All signs led to the instagram landing page @beholdoslo (=KeepOslo), showcasing local shops together with their location tag.
The idea was soon picked up by locals all over the country, and spread to the two second biggest Bergen and Trondheim where it gained local news attention.
︎︎︎ Headlines in all major national news
︎︎︎ Reach: 3.5M
︎︎︎ Mention by governor, prime
minister and other political leaders within a week.
︎︎︎ December sales reached pre-covid levels
︎︎︎ None of the participating shops shut down.
Creative
Sollin Sæle
Production
❤️ Elke Vindenes / Production, Social Media & PR
❤️ Anna Aronsen Oftedal / Production & PR
❤️ Lasse Sandberg Nilsen / Production
❤️ Laura Cecilie Gonzalez Moe / Production
❤️ Per Berge Moe / Production
❤️ Rebekka Samira / Production
❤️ Natasha Ferrante / Production
❤️ Mohammed Abdirashid Mohammed / Production
❤️ Emelia Hjertström / Production
