PASSION PROJECT - MIGHT BE COMING SOON
Local stors in Oslo needed attention during the final lockdown. They couldn’t afford paid ads, but they still had one visible ad spot left: their own street facing storefronts. Which soon proved capable of reaching half the population of Norway on a $0 budget.
CANNES LIONS - BRONZE - OUTDOOR
CANNES LIONS - BROZE - CULTURAL INSIGHT
EPICA AWARDS - GOLD
CRESTA - SILVER - OUT OF HOME
CRESTA - SILVER - PR
EUROBEST - SHORTLIST x3
NER YORK FESTIVALS - SHORTLIST x2
GULLBLYANTEN NATIONAL AD AWARDS NORWAY - GOLD -CRAFT
GULLBLUYANTEN NATIONAL AD AWARDS - GOLD - NGO
VISUELT NATIONAL DESIGN AWARDS - DIPLOMA x2
![](https://freight.cargo.site/t/original/i/611d4b0c33747b7935c8d9037588afd95c47a1dccd7f951fb7e6dd044eba118c/oversetter-test.gif)
![](https://freight.cargo.site/t/original/i/0650e1041f4ed1cccbab938b567c2769c6c0b46f2e3d9a781bf0df8719bbb6fe/Screenshot-2021-03-06-at-23.47.53.png)
![](https://freight.cargo.site/t/original/i/3c18d19faf73d5dc0eadfca3eb72d35a058bba5b7959c79c953c3d0326456137/Big-stunt.jpeg)
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All signs led to the instagram landing page @beholdoslo (=KeepOslo), showcasing local shops together with their location tag.
![](https://freight.cargo.site/t/original/i/c5762fdf92d6ee39e0770bc72137fa5c65c039d3606f5d0458ea66cfaafe123b/1-av-3.gif)
![](https://freight.cargo.site/t/original/i/b41ca2cd3c4494017a803207b7b9f93ff55feffc58c628fda365fa29c5814de0/evig-loop.gif)
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![](https://freight.cargo.site/t/original/i/d902a1fde9a8b638a78c6225bb544efafa3d84bb5152650a3bba61ba21eef11c/cubus-added.jpg)
The idea was soon picked up by locals all over the country, and spread to the two second biggest Bergen and Trondheim where it gained local media attention.
![](https://freight.cargo.site/t/original/i/b01107feb07d8729c196b7aeb7a77c93bd987eed693116eca996894e3ceccf41/Det-hele.jpg)
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︎︎︎ Headlines in all major national news
︎︎︎ Reach: 3.5M
︎︎︎ Mention by governor, prime
minister and other political leaders within a week.
︎︎︎ December sales reached pre-covid levels
︎︎︎ None of the participating shops shut down.
Creative
Sollin Sæle
Production
❤️ Elke Vindenes / Production, Social Media & PR
❤️ Anna Aronsen Oftedal / Production & PR
❤️ Lasse Sandberg Nilsen / Production
❤️ Laura Cecilie Gonzalez Moe / Production
❤️ Per Berge Moe / Production
❤️ Rebekka Samira / Production
❤️ Natasha Ferrante / Production
❤️ Mohammed Abdirashid Mohammed / Production
❤️ Emelia Hjertström / Production
![](https://freight.cargo.site/t/original/i/dce8447f3f636c5afefab9f51cbd2b8ba551c743b1bb5dd4de5f3052068e5ebf/gif1fraphotoshop-ute.gif)